
No, this isn’t my invention.
This little gem comes from Richard Wilkins, the master behind the infamous 'sausage machine' and founder of the ‘Ministry of Inspiration’.
When I first saw Richard ‘demonstrating’ the sausage machine - "beef in, beef sausage out, pork in, pork sausage out" ... me and my corporate armour sat in the audience with scepticism.
He then went on to explain how a previous client of his, a success coach wasn’t feeling very successful.
That's when he got my attention.
She thought she had to put in hard work, longer hours, gaining more qualifications… to have the feeling of success coming out.
You'll see, we have learned through our upbringing and education system - to work hard and then you get somewhere - but Richard taught his client to feel successful first - then the outward success would follow.
Whatever you put into your ‘sausage machine’ - your thoughts, beliefs, words, habits - is exactly what comes out the other end.
Stress creates stress, anger creates anger, low energy creates low energy…

‘Be the energy you want to attract’ - comes to mind.
That was a big eye opener when I first heard it.
Instantly I thought to myself: "have I ‘fed’ my own self-doubt and unhappiness?"
Was I in charge of being miserable at work?
Did I choose deliberately the relationship that didn’t work out?
Did I put expectations of others in but wanted ownership, freedom and autonomy out?
I had to chuckle to myself…”Was it really as simple as taking responsibility for myself and deliberately choose how I wanted to feel and the results I wanted to see?”
I certainly put in ‘feeling behind or incomplete and inadequate" but expected progress, acceptance and a sense of arrival out.
And if you ever felt the same way, this little chinese proverb becomes true:
"Be careful of your THOUGHTS - for your thoughts become your WORDS
Be careful of your WORDS - for your words become your ACTIONS
Be careful of your ACTIONS - for your actions become your HABITS
Be careful of your HABITS - for your habits become your CHARACTER
Be careful of your CHARACTER - for your character becomes your DESTINY."
I short, your thoughts create your destiny!
And your thoughts are heavily influenced by the story you tell yourself about yourself, something along the lines of:
"I'm only valuable when I'm useful"
"I have to be perfect to be loved"
"If I speak up I will be judged"
"I don't have what it takes, therefore I have to try harder"
"I'm only seen when I have the something to show for myself"
"I have to prove myself to belong"
These stories are not yours. They've been handed down to you or built based on some throwaway comments.
So, how can you change them?
By becoming a better friend to yourself and asking yourself 3 questions:
1) Is the story and what I'm thinking about myself really true?
2) What if the opposite is true and how would that make me feel?
3) What is one kinder thought I can choose right now?
Just reach for the next best thought - not for the big leap of wanting to change your life.
It's about planting new seeds and new seeds eventually become a new story.
Most people have learned to change from the outside in - which in never long lasting.
But we are changing from the inside out - so it feels good and creates the outcomes we want to experience.
You changing your story based on the thoughts you "put into your 'sausage machine' will change everything. It will change your emotions, your habits, your relationships and the way you see yourself in your life and at work.
The best part of this is there is no perfection required, you don't have to wait to be ready and you don't have be become someone else or fix yourself first.
You start start with one kinder thought.
If you’ve ever felt that inner emptiness - the void that lingers even when everything looks fine on the outside - I know that feeling. I’ve been there too.

The truth is, what you 'feed' yourself matters just as much as what you expect to get out.
When you keep putting in self-criticism, comparison, or doubt, it’s no surprise you feel disconnected and weary.
Becoming a better friend to yourself starts with changing the ingredients.
Seeing yourself, not just through the reflection of achievements or approval, but for who you are beneath it all.
Since the day I met Richard for the first time in 2014, I have gone through his coaching program and then trained as a coach in the same methodology. And nowadays I'm one of a few BC Leaders (BC- Broadband Consciousness) coaches passing on the simple yet powerful strategies based on my own transformation.
And if you’d like someone by your side while you learn to feed yourself the thoughts and feelings that truly nourish you - this is the work I do.
I help corporate professionals tired of doing life solo, becoming their own best friend and shift from autopilot and survival mode to a place of ownership, grounded confidence, and calm self-assurance -
so you can make decisions that feel clear and right for you,
so you can build relationships that feel genuine and supportive,
so you can walk into your day with energy that lasts,
and finally feel joy, take up space, love deeply, and feel alive again.
Book a complimentary call here and let’s get you feeling like yourself again!

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